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Media Preview: Feb. 8-9, 2006 Public Show: Feb. 10-19, 2006.
FUEL FOR THOUGHT
What would you advise this letter writer: “I’m trying to get my local paper
interested in using me as an automotive reviewer, but they literally won't return my calls. I've heard I might be able to get my review placed in other
papers but don't know how to find a small paper that would be interested in my reviews. At this point I'm willing to write for free because the perk for me is
getting to drive the cars. Any suggestions or advice?” Besides “Don’t quit your day job” or
Dan Neil’s infamous pre-Pulitzer “corrupt” quote
(
www.ajr.org/Article.asp?id=2154) would you suggest voice training, because money is flowing into Podcasts that can be downloaded and distributed globally via the Internet and Ipod MP3 players? Would it be an actor’s studio and makeup and style schools because the video on-demand market will swell to $5 billion a year by the end of the
decade? Perhaps just a makeover because two new services are now providing digital reproductions of magazines: the same page layouts, tables of contents,
photos and ads, “everything but the scent strips for perfume ads,”
Ad Age writes. Maybe starting a “blog” (see below) and following the classic “write,
write, write” and “write about what you know” will be sufficient. Email your suggestions to
jobs@autowriters.com.
CHANGING LANES
Cindy Stagg, staff writer for
Car-Data has moved her computer terminal
from Texas to Washington City, Utah and will continue to review cars. . . . In
Detroit,
Eric Mayne, formerly with the
Detroit News, replaces
Kevin Kelly as Sr. Editor,
European Cars, at
Ward's Auto
Communications and Kelly moves to
Automotive Design and Production. . . .
Jeff Sabatini, who freelances for The
NY Times and compiles its
Drive Times E-Newsletter, has
returned to the Motor City area from Chicago. . . .
Chicago Tribune auto editor
Jim Mateja now resides in Wisconsin. His work phone, fax and e-mail address remain the same. . . .Veteran outdoor
writer and designer of
Wheels Magazine,
Keith Sanders has retired to Taos, New Mexico. . . .
Harry Lewellyn has put aside his meticulously detailed and helpful
Eco4WD Newsletter for a 25%
participation in
Staun USA, Inc. He may occasionally put an article on his eco site but not on any
regular basis. . . .
Jeff Bartlett is trading Florida hurricanes for winter. He has switched from online editor for
Motor Trend and
Intellichoice to Deputy Online Editor
responsible for the Autos franchise at
Consumer Reports Online (CRO) in Yonkers, NY. He is looking to create/manage content, improve user
experience, and extend the channel's reach. . . .
Lindsay Brooke returns to full-time journalism
as a Senior Editor with
Automotive Engineering International. He will cover all areas of vehicle
technology including launches, alternative fuels, hybrids and heads a new engineering executive interview section for the SAE publication.
SIGNS OF THE TIMES
Online spending by marketers is predicted to triple by 2007. Two new RSS Ad Networks (
Feedster
and
Feedburner) now aggregate blogs, news, and RSS feeds to provide
productive marriages of content providers, marketers and consumers who,
increasingly, are digitally self-selecting their information universe. One of
these services states it has 18,500,000 feeds indexed and searchable. . . .
Autowriters.Com's passing reference to
Ford cutting back on its press fleet brought unexpected
responses.
Tony "The Car Guy" Leopardo, a Bay Area writer and publisher, suggested that it was
more like a mass retreat and cautioned that a "no news is good news" approach does not make for
great auto reviews. On the other hand, he predicts great press for "Ford-controlled Mazda's Miata
MX-5 because it is a good car and they have flooded the press fleets with it." Others referenced Ford
closing regional PR offices and a press release from
www.JumpstartFord.org told of plans to project 30-foot "light banners" onto the sides of big buildings in Los Angeles and Detroit to spotlight that,
contrary to the good intentions professed in its advertising and promotion, Ford has been last in fuel
economy five years running. Ironically,
Mercury splayed Cougar silhouettes on the side of
GM's headquarters building when that nameplate was introduced. Another observer criticized the company
for not acknowledging, "We screwed up" when it fails to live up to its pronouncements and product
launch rhetoric.
Russ Dodge notes "the correlation of a car company's economic health and its
having a decent size press fleet and media staff." He cites
Toyota/Lexus press cars being easily
scheduled and its frequent press events and the company "rolling along with continued success."
Also, he says, "
Infiniti/Nissan is aggressive about getting their cars to journalists and economically is
on the rise." While, "
Saab is nowhere to be seen and is a brand on the decline. "Ford", he
concluded, "used to have an easy access to media relations staff, many media events and an extensive
press fleet. Today Ford has fallen off the PR charts and they are struggling to keep up sales." Yet,
for the third year in a row Ford won the "
Truck of Texas Award" following
the
Texas Auto Writers Association's 13th annual Truck Rodeo. Awards were made in 14 categories.
Lexus won
the SUV award. . . .
Restyling will be a featured attraction at the
D.C. and Philadelphia Auto
Shows. A contest winner's car will be customized at the Washington show Jan. 24-29. in a
Restyling Salon sponsored by
Automotive Rhythms Communications and the show. The
Philadelphia Show (Feb. 4-9) will reprise its popular
Tuner Salon where a variety of
manufacturers' tuner cars, as well as customized vehicles owned by local and national
celebrities, will be displayed by
DUB magazine.
AUTOWRITERS SPOTLIGHT
Energetic
Steve Ford (
www.thecarguy.com) has enough certifications, accreditations, awards
and degrees to rival a combat veteran's ribbons. And like a soldier's pride in his ribbons,
Ford is proud that his credentials represent what he has done and can do. He walks the talk
in each of his current roles of automotive consultant, journalist and educator. He earned a
California Class A Technician's Certificate and worked a parts counter before he graduated
high school.
Master technician and computer controls certifications followed and were put to
use in dealership and independent auto shops while he earned an undergraduate degree in
mass communications. That led to public relations and marketing work with a national
automotive advertising agency and to national awards as an auto journalist and broadcaster.
A degree in
Educational Technology and Distance Learning at Michigan Statue University
followed along with certification as an
Interactive Distance Learning Instructor from
General Motors' Detroit Training Center. While in the Motor City he also produced and hosted "
The
Car Guy" TV show now archived on his web site. He returned to California to consult, write
and educate as an "automotive consumer specialist." He also has co-hosted a weekly car-care show this past year, "
Talk2DIY Automotive" on the
DIY Network.
BACKFIRES
Blogs - In the aggressive style of his "
The Truth About Cars" E-Newsletter,
Robert Farago challenged the words used as well as his interpretation of what they said about "blogs" in the
November
Autowriters.Com Newsletter. He believes: "Blogs will face the same shaking out
process experienced by the newspaper industry at the turn of the last century. Good ones will thrive,
bad ones will wither. If anything is going to break-up the craven, unconscionable, unspoken
collusion between the trade media and car manufacturers, it's the web.". . .
Terry Parkhurst believes
that any medium is only as good as the person doing the writing. That is why he continues to
subscribe to
Car and Driver; citing writers
Brock Yates,
Patrick Bedard and
Barry Winfield as
knowing their stuff and writing so well. . . .
Peter DuPre of
AutoWord Communications believes
that established media and writers should fight fire with fire: He says, "While it is true that today's
computer geek generation (under 30) sees blogs as a valid and vital source of information, it is also
true that many blogs are just the opinionated rantings of uneducated and uniformed people who are
trying to gain personal status, often at the expense of accuracy. I believe that we autowriters need to
counter this with a series of (our) own blogs. Every magazine with a website should also sponsor a
blog. Individual autowriters who have their own blogs should bolster the legitimacy of their blog
with a professional bio, links to their published online articles and lists of print media where their
byline regularly appears.". . . The
Los Angeles Times reportedly gave up its blog after a few days
because of nasty and pornographic postings. Instead, they offered one of their columnists the
opportunity to maintain a blog. The results (and insults) are being tabulated. A number of
corporations are encouraging their employees to blog.
IBM's blogger-in-chief says, "It expands our
reputation, perceptions and relationships … at the same time expanding the number of people we can
learn from."
Paydays - Payment for multiple uses of an author's, (reporter, commentator) words brought this
information from the aforementioned Parkhurst: The U.S. Supreme Court in
Tasini vs The New York Times said writers should indeed be compensated for additional uses of their words. It is a
subject of increasing concern with media conglomerates now sharing content among the print, cable,
TV, internet, DVD outlets they control. Steve Parker, a.k.a. The Car Nut, notes that some radio
and TV stations with shared ownership expect talent signed by one station to do work for the others.
Even more aggravating is not getting paid for work performed for a single medium.
Autowriters.Com was asked if any of the Motoring Press Associations provide assistance along
those lines. Not that we could determine. However, the National Writers Union (www.nwu.org)
maintains a Writer Alert page on which it lists unscrupulous and unethical publishers (as determined
by a pattern of behavior and complaints). An NWU Grievance Officer can advise in handling a
dispute or negotiate directly on a member's behalf. The Grievance Officers are unpaid volunteers.
They handle about 100 cases per year, winning 85% of them. Every NWU local has its own
Grievance Officer(s) and they are the backbone of the NWU's grievance structure. National
Grievance Officers coordinate, advise, and train the local officers and assist them with difficult cases.
NWU membership Annual dues are $95 for writers making less than $5,000 per year an increase to
$260 for those making $50,000 or more.
PASSING SCENE
Former
Automotive News staffer and now correspondent
Laura Clark Geist is coming out with a
book in May called "
Praying Through Cancer" (
W Publishing). She writes: "It is a Christian
inspirational book. I wouldn't mind if you could mention it in your autowriters round up of what
everyone is doing. I know that the book has nothing to do with the auto industry…but it's an
interesting item. Several members of the automotive fraternity have been impacted by the disease.". .
The Auto Channel is concluding its 10th year online later this winter and plans "an exciting array of
changes, updates and what we think is exciting news about our future" executive vice president
Mark Rauch messages. One of the very first omnibus automotive web sites, The Auto Channel has
prevailed against many better-known names and better bank-rolled sites to top all of them in average
number of daily users per million Internet users for the three months ended November 1. Starting
with little more than an idea, the channel has become a comprehensive resource for just about all
aspects of autodom. . . . .To help
Honda and
Acura dealers "improve their business processes and
offer best practices,"
American Honda, in collaboration with
Tendo Communications has
introduced
Blue Sky. The quarterly magazine's content revolves around three themes: customer
experience, business efficiency, and market development. . . .
Road & Track Gear will not print after
the December/ January issue and likewise for
Road & Track Speed after the January/ February issue.
. . . Now that the
National Motorist title has been put to rest after 81 years, its former editor,
Tom Inglesby, has started what he terms "a nostalgia travel" web site:
American-Motorist.com. On it he
will compare reviews, destinations and other old-time car related articles with their modern-day
counterparts. For example, he posts a 1942
Chrysler review with one he did this year on the
300C
and plans to contrast a 1924 Niagara Falls tour guide with a visit there this year. He's purchased a
load of 1910 to 1940-motoring and travel magazines to implement the idea. . . .
Peter Aylett has previewed some impressive 3D car art by British car designer
Don Baker on his web site:
www.carartinc.com . . . The vacuum has been turned off at
Primedia and titles once sucked up are now being shred. Reports have it selling 11 titles, splitting into two divisions and more titles slated to
be sold or revised. Primedia is said to be $1.4 billion in debt and at $1.95 per share, its stock down
49%. Perhaps this is why a company human resources executive declined an updated list of its California
editorial staff, saying "it would be a shopping list for head-hunters.". . . .
Golf Magazine Living, a new semi-annual
luxury lifestyle magazine from
Time Media will include automobiles in its coverage of the rich and
richer . . .When
Lee Iacocca won his second
Time Man of The Year Honor, a condition
when receiving the honor was that it could not be exploited in advertising and promotion - much to the dismay of company executives seeking ways to
help the then beleaguered
Chrysler. Now Chrysler is sponsor of the Time Magazine promotion.
THE PODIUM
DEAN BATCHELOR AWARD –
Tom Madigan's book, "
Edelbrock
Made in USA," won top honors
at
MPG's annual awards dinner. In competition open to all types of automotive journalism,
this year's five finalists authored books. MPG member and
car collector
Jay Leno was an unannounced guest invited to the podium to answer questions
and reflect on his lifelong passion for cars.
INTERNATIONAL WHEELS AWARD -
The Detroit Press Club Foundation has updated and revised rules and entry details for its awards
honoring excellence in automotive journalism. New categories for Internet and Wire/News Service,
as well as expanded categories for broadcast media, lead the changes. Details at
www.wheelawards.com or
www.icnpr.net or by contacting
Steve Purdy, Wheel Awards Committee Co-chair, at (517) 655-3591. Entry deadline is Jan. 31, 2006.
MOTORING PRESS ORGANIZATIONS
The 13 regional automotive press associations provide information and background not easily found elsewhere. If they are too distant
to attend their meetings, belonging usually gives you access to transcripts or reports of these events and other benefits.
Calendar
- 12.15.05
- IMPA's speaker is Beth Lowery,Vice President, GM Environment and Energy.
- 12.15-16.05
- SEAMO Holiday Ride & Drive, Braselton, GA
- 12.21.05
- WAPA, Washington DC
- 01.09.06
- APA's Welcome Reception toasts international media representatives covering the
North American International Auto Show.
Contacts
- Automotive Press Association (APA), Detroit - Jeff Gilbert president
jdgilbert@cbs.com
- International Motor Press Association (IMPA), NYC -
info@impa.org www.impa.org
- Midwest Automotive Media Association (MAMA), Chicago -
www.mamaonline.org
- Motor Press Guild (MPG), Los Angeles -
www.motorpressguild.org
- New England Motor Press Association, (NEMPA), Boston -
www.nempa.org
- Northwest Automotive Press Association (NWAPA), Port Orchard, WA-
www.nwapa.org
- Phoenix Automotive Press Association (PAPA), Phoenix-
ledsall@cox.net
- Rocky Mountain Automotive Press (RMAP), Denver -
vince@theweekenddrive.com
- Southeast Automotive Media Organization (SEAMO), Charlotte, NC
www.southeastautomedia.org
- Texas Auto Writers Association (TAWA), Red Oak TX -
http://www.TexasAutoWriters.org,
alangell@netcom.com
- Truck Writers of North America,
www.twna.org Tom Kelley, Executive Director,
tom.kelley@deadlinefactory.com
- Washington Automotive Press
Association (WAPA), D.C. -
www.washautopress.org
- Western Automotive Journalists (WAJ), San Francisco -
www.waj.org, Michael Coates,
president, coateskm@aol.com
- 30 -
Glenn
Glenn Campbell
Managing Partner
AUTOWRITERS.COM
"Get the right info to the right people who write about cars."
P 435.656.1040
E
glenncampbell@autowriters.com
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