The Road Ahead
"All means are ends in the becoming." –unknown.
The truth in this observation is demonstrated in the recent turmoil at
the New York Times.
And we hope not by The Ford Motor Company.
A lengthy 91-page self-analysis by NY Times executives was leaked
(flooded) recently to the outside world. Titled "Innovation Report," it
revealed the "means" that made the Times the pre-eminent daily newspaper
in America has become an "end" that no longer serves it well. Deifying
the integrity, values, pride in its heritage and belief in the processes
that made it great in the print age has left the Times behind in what
got them in the news business in the first place – making money through
advertising based on readership. Some of its digital competitors attract
more readers by re-packaging Times journalism than when the Times first
While one or more Times executives grumbled that the
interactive world did not mean readers determine the news, the
advertising and subscriber numbers say that increasingly, it is the
readers deciding how, where and when they get their news and,
inferentially, what they consider the news.
People who spent years dedicated to being the best journalists they knew
how to be, maintaining standards forged and tested over the paper's
160-year history are now faced with what the executive analysis referred
to as "disruptive innovation." Many columnists covering media have
published their own takes on the Times introspection.
Catherine P. Taylor offers her five takeaways in Social Media Insider,
May 16. On May 15 staffers at Harvard's Nieman Journalism Lab
offered high-points from their reading
of the report and Erik Sass'
Column in Media Daily News engendered some interesting
comments. On May 19, Bob Garfield wrote in his Garfield At Large Media
Post blog," ... the leaked NYT Innovation Report, (is) a
point-by-point explication of how the paper has complicated the
existential crisis facing all newspapers by doing practically every
single thing wrong for 15 years." All agree that the Innovation Report
is important and worth reading.
On the "means" side of the opening quote, Alan Mulally's "One Ford"
mantra became the means for freezing the waste of money and time in the
fiefdoms of Ford and focusing all of its resources on saving Ford from
bankruptcy and a government bailout. "One Ford" extended to the
thoughtful selection and grooming of Mulally's successor. And,
hopefully, to others who subsequently move into the role. The challenge
will be recognizing when down the line, technological and cultural
changes in society and in the auto industry make "One Ford" a Golden
Calf, - an outmoded hindrance to fresh thinking and behavior.
More native advertising appears to be in the works at
the New York Times (and elsewhere) according to
Greenberg in Marketing Daily. He quotes Times Executive
Advertising, Meredith Kopit Levien, "Native advertising
exploits the form, factor, discovery mechanism and
production values of the surrounding content, taking the
shape of the storytelling around it and aspiring to
similar engagement." In other words, it is a symbiotic
relationship riding on the back of editorial content and
that is what many in media believe it should be called.
One thing it should not be called is "deceptive"
according to Eric
Berry in Publishing Insider. He writes, "In order for
the native ad space to leverage its full potential, all
practitioners must meet an unimpeachable standard of
integrity for presenting brand-sponsored digital content
to consumers. For native advertising in particular, the
risks are existential. Put simply, consumer trust is
paramount for native advertising. To that end,
publishers must not "disguise" sponsored posts as
anything but paid, non-editorial content.
This raised a question when Silvio Calabi sent
AW.Com a very readable piece titled, "The car that dare
not speak its name." When we finished we wondered if Silvio
had switched to the "dark" side, shilling for a product.
He replied, it was just a very unusual review that he
thought was worth sharing. You can judge for yourself if
it is artful native advertising or a deceptive means of
plugging a particular car.
Based on their online comments after a Cronkite
Conversations panel discussion, "Need for Speed: The
Ethics of Automotive Journalism" for j-school students
at Arizona State University, the chance to drive new
cars, take trips to exotic locales and take home some
swag caught the attention of the audience, despite some
straight talk by a quality panel assembled and moderated
by Micki Maynard, a visiting professor of business
journalism at ASU. Guest panelists were: Matt DeLorenzo, managing editor, Kelley Blue Book
and former editor, Road & Track; Larry Edsall, editorial
director, ClassicCars.com; and Tom Kowaleski, former
vice president of corporate communications, BMW North
Various reports and studies have established the
amount of video being produced for the various screens
available is climbing steadily, as is digital content
consumption. Barry Lowenthal, in his Media Post Blog
(May 7) asks a good question, "Who Is Going To Watch All
That Video?!" One answer is that new, shorter ways of
communicating are evolving.
If you've not been to Tesla's California factory, watch
the video above for an impressive look at the production of a Model S from
aluminum coils to out the door. It also bolsters those who
predict a "jobless" society down the road.
you are not familiar with the Bugatti family's museum-quality
design versatility beyond cars,
Brett Berk provides a brief
glimpse at this in: "Born to
Charged, The Electric Vehicle Magazine, reports the Proterra
electric bus (photo below) claims a world record for
battery-powered buses by clocking 700 miles in 24 hours over
typical commuter and business district routes. Made in
Greenville, S.C. The Proterra can be fully re-charged in about
10 minutes through a special charging head that retracts into an
overhead unit. One has been in use for more than a year in
Pomona, Calif. (As John Matras notes in his March 20
CarBuzzard, the range of battery-powered electric
vehicles varies with the ambient temperature).
SEMA's photo cove in Diamond Bar, Calif. is open and doing
business as part of the SEMA Garage-Innovations Center that SEMA
VP Mike Spagnola says, "can cut down the entire product
development process to six weeks." An open house planned for
Thursday, July 17 will give members a chance to see the
remarkable facility in action and learn what it can do for them.
And for those who like car-chase footage, Tony Leopardo
sends along a link to a shot-by-shot recapture of the famous
Steve McQueen chase in the movie Bullitt:
Gavin O'Malley reports in Social Media Daily, "Signal," is a new digital
video magazine featuring a mix of reports from WSJ staff and partner
filmmakers. Also new from the WSJ is "The Future of Everything" and a
revived "The Short Answer." Another WSJ venture he describes is, "Storyful -- a start-up that
News Corp. picked up last year for $25
million, which helps publishers aggregate news from various social media
networks, verify sources, secure rights to user-generated content, and
pair publisher content with branded fare."
According to Leslie Kaufman
in the NYTimes, Patch is turning a profit under its new owners.
Global took control of the former hyperlocal news division of AOL and
cut the staff by 85 per cent while bringing in some top talent. That,
plus raising the minimum ad buy to $5,000, enable Patch to profit in
February, March and April of this year.
Apple is rumored to be getting
into streaming video with Comcast. . . . Speaking of apples,
who forsook the Big Apple for the pickings in Hollywood, plucked a plum
from NBC Sports Network. He and partner Chris Harris and their /Drive
buddies aired the first of a 10-episode deal on May 24. . . . Wooden
Horse reports Vice, the digital media company targeting Gen Y's, will
launch a sports channel in June in time for the 2014 FIFA World Cup. It
will feature "Vice World of Sports" and cover the intersection of sports
and politics, business and culture
Photo by: Mario Roberto Duran Ortiz
Bloomberg News reports – "French
billionaire Vincent Bollore is setting up the largest U.S. car-sharing
program for electric vehicles to promote advanced batteries and services
offered by the conglomerate he leads." Within the next eight months he
plans to make 500 of his electric-powered Bollore BlueCars available in
the Indianapolis market for as low as $10 per hour. It is a $35 million
demonstration intended to promote electric cars and, thereby, sales of
batteries and other electric car services Bollore's conglomerate
provides. The plan also includes building as many as 1,000 battery
charging stations. . . .
Not new but growing fast, digital newspaper readers increased 19% in
March of this year as compared to April of 2013. Not surprisingly, the
greatest increase, 146%, was among 18 to 24 year-olds.
Wade Hoyt is retiring after two decades as Toyota's Northeast PR
Manager and, before that, more than two decades as an auto
writer and editor for a number of consumer magazines. He was one
of the last of the first wave of journalists to trade their
calling for cash, migrating to the ‘dark side' of auto
communications in 1994. AW.Com asked him to reflect on changes
in automotive journalism and PR over his career. Here is his
First Letterman, Now Hoyt!
need to start this essay with an apology to Rick Newman at
Yahoo! Finance for stealing his reply to my email about retiring
and using it as a headline. I hate to waste a good wisecrack.
After 20 years as Northeast PR Manager for
Toyota Motor Sales,
USA, Inc. (TMS to its friends), I'll be retiring at the end of
May. Glenn Campbell's been kind enough to ask me to write
something about my career, how I got into PR in the first place,
as well as how PR's changed over the decades. So, putting aside
my negligible modesty, here goes, to the best of my elderly
I was an automotive journalist for the better part of 25 years
before I went over to The Dark Side, as a colleague once called
PR. I'd worked at a series of so-called "screwdriver books" –
Mechanix Illustrated, Science & Mechanics, Popular Mechanics –
even at Reader's Digest (in the General Books how-to division,
not at the magazine) before ending my editorial career at the
Hearst trade magazine Motor, which is a very technical
publication for independent auto repair shop owners and
During much of this time, I commuted into and out of Manhattan
in test cars. It's about a 43-mile drive from midtown Manhattan
to my home in northern Westchester County, and this provided an
excellent mix of roads from congested urban traffic to twisty,
hilly Depression-era highways to country roads. Some thought I
was nuts to drive into Manhattan every day, but I viewed it as a
competitive event. Because Manhattan's ring roads – the Westside
Highway and FDR Drive – are so congested, my commute went
through Central Park and Harlem. I usually got onto the Westside
Highway near the George Washington Bridge, where 90 percent of
the traffic was exiting for New Jersey.
Although some were aghast that I would venture into Harlem, I've
got to say that, having done so for decades, I've had only one
uncomfortable incident, and it was a long time ago. I was
driving north in the left lane of Adam Clayton Powell, Jr. Blvd.
in a Saab test car one summer evening. This is a wide
thoroughfare with a central median. A Wonder Bread van passed me
on the right, swerved into my lane, crumpled the right front
fender, punctured the tire and kept on going. But I could see
that he'd be halted by red lights ahead, so I drove after him,
the flat tire flopping. I blocked his path, got out of the Saab
and said: "Hey, you hit my car back there!" The Wonder Bread
driver was so stoned he didn't even realize he'd hit me.
I told him to pull over into a nearby bus stop so we could
exchange information. Once there, he got out of the van and
immediately walked around the corner, looking for a pay phone to
call his dispatcher. This was before cell phones. I prepared to
change the tire. I found the spare and the jack in the
unfamiliar Saab, but couldn't locate the lug wrench. While I was
rummaging through the hatchback's cargo bay, a short, neatly
dressed black man approached me holding a paper bag that looked
like his lunch. He calmly said, "I'm a drug addict, I've got a
gun in here, and I want 20 bucks." And I thought to myself: It's
Friday night and I want to go home. My first thought was to pull
out my wallet and give the pest 20 bucks to get rid of him. But
then I thought: What if he snatches the whole wallet? I'll lose
all my money, my credit cards, my license and my comb!
He didn't look like a drug addict to me. He had a neatly trimmed
goatee and could have passed for a college professor. His back
was to traffic and I could see a police car leisurely
approaching us as we blocked the bus stop. I said, "I guess I'm
out of luck, I don't have 20 bucks." And he said: "So make it
Well, now we're talking, and the police car is still slowly
approaching. By the time I got him down to 3 bucks, the police
car was nearly behind him. I said, "Excuse me a second," and
leapt out in front of the cruiser, waving my arms wildly. By the
time I told the cops what was going on, the little guy had
vanished. He had turned to vapor!
I told the cops my story: no, it's not my car; I'm the auto
editor of Popular Mechanics and Saab has lent it to me so I can
review it, etc., etc. Their reaction was: "They pay you for
this?" But they took mercy on me, lent me their lug wrench, and
proceeded to fill out a police report as I gave them the details
while putting the temporary spare onto the Saab. Just as I
finished up, the Wonder Bread driver drifted dreamily back
around the corner. I asked the police if they wanted me to stick
around and they said: "No we'll take care of him."
As I prepared to drive away, the cops reminded me not to exceed
50 mph with the temp spare once I got onto the highway, and I
thought: I know that; I'm the auto editor at Popular Mechanics!
But I kept it to myself.
On the way home, I stopped at a friend's tire store and bought
Saab a new tire. Which brings me to the point of this tale: I
was able to expense the tire because Editor Joe Oldham always
insisted that we return test cars in the same condition in which
we received them – washed and fully gassed. If the car was
damaged, we'd either have it repaired or offer to pay for the
repair. It was not only the right thing to do, but kept us in
good stead with the manufacturers.
|Wade Hoyt riding
into the sunset.
I don't see a lot of that attitude today. I see some writers and
bloggers ignoring parking tickets and toll violations,
pretending they were unaware of minor damage, and even insisting
they're not at fault when a test car is booted or impounded for
parking violations. One guy, who will remain nameless, got a
$400 speeding ticket in a state park at a Lexus launch awhile
back. He had the nerve to ask if we'd pay the fine. When I
declined, he said, "Mercedes always pays for my tickets." I
replied: "Oh good, send them that one, too." I know, I know: PR
is supposedly the art of diplomacy!
While I was in publishing, I'd always done some freelance
writing for non-competing magazines. Pitches for auto articles
aren't an easy sell in Manhattan, where more than half the
residents don't even own a car. I recall reviewing a Jeep for
Esquire and having my editor there call with a question: "What's
this part about a 6-cylinder engine?" I explained that there
were two kinds of engines, 6-cylinders and V8s [this was a long
time ago]. The editor said: "I don't think our readers know what
that is. I'm taking it out." At which point I thought: Just get
my name right on the check!
As anyone in the magazine business can attest, every time
there's a recession, ad revenues go down and layoffs ensue. The
third time I was laid off in my checkered career, in 1994, I had
a mortgage, two kids in college with one more to go, and I was
over 50. Thank God for freelance and a gainfully employed wife!
But I knew I couldn't go on in publishing. I may be stubborn,
but I'm not stupid. As an auto writer and editor, I'd travelled
around the world on the auto companies' dime, learned which fork
to use, and driven a lot of exciting cars in exotic places. It
was an exhilarating ride, but it was time to move on. I decided
to follow many others and cross the road into automotive PR, if
I could find an opening.
Thanks to networking at IMPA, I learned that Fred Hammond was
about to leave his position in Toyota's Northeast PR office and
return to Volvo. I sent resumes to the two Toyota PR guys I knew
best: Joe Tetherow at Toyota's headquarters in California, and
Moon Mullins, who I later learned was a Toyota consultant, not
an employee. After what seemed like months of interviews (the
Toyota Way), I got the job. I was elated! As I explained to a
former editorial colleague who wanted to know how I could
possibly stand doing PR: "At Toyota, you don't have to make
excuses for the products." I would have taken a job with Daewoo;
I was out of work!
Although my title was officially Public Affairs Manager, the job
really consisted of media relations, mainly with established
automotive editors and writers, with an occasional financial
writer who covered the industry thrown in, like the late,
unforgettable Jerry Flint at Forbes and Alex Taylor at
Like many automotive PR folks in the ‘90s, I had no formal
degree or training in PR. I just knew that some of the PR folks
I'd dealt with in the past were life savers and some were
totally useless. I vowed to be one of the former group. My PR
coach at Toyota was Bernard "Moon" Mullins. Moon was an urban
I'd first encountered Moon when I was a journalist and he was
the New York-based Dodge PR guy. Car and Driver was based in
Manhattan in those days, and a staffer had some Hemi-powered
Dodge muscle car stolen off the street while parked near his
Brooklyn apartment. Rumor had it that the car was being raced at
a drag strip on Long Island. The police couldn't spot the car
because every week it appeared at the drag strip with a
different paint job and grille. Back then, Chrysler kept body
styles in production until the dies wore out, but redesigned the
grilles and tail lights each year. The perps were apparently
working out of a body shop.
Feeling responsible (yes!), the editor accompanied police to the
drag strip and fingered the stolen Dodge. Elated, the editor
called Moon on Monday to announce that the car had been
recovered. To which Moon allegedly responded: "Damn! It was
winning!" And that was my first inkling of what PR was all
Moon had many aphorisms relating to PR: "The guy with the
shortest quote wins." "Get the bad news out all at once." "Stretch out the good news." I referred to them as
of Chairman Moon.
During two decades working for Toyota, there were many
highlights and some not-so-great times. During the Unintended
Acceleration panic, I told commiserating friends that it was
surprisingly comfortable under my desk. My 15 days of fame were
the result of a call one Wednesday before Thanksgiving from Jim
Cobb, Automobile Editor at The New York Times. He told me he was
expecting an article from a correspondent in the Middle East
concerning the use of Toyota HiLux pickup trucks by the
in Afghanistan, and did I have any comment! I told him I needed
to do some research and would call him right back. I was able to
determine that Toyota had not sold any vehicles in Afghanistan
since the Russians had invaded the country 10 years earlier, but
that we assembled them across the border in Pakistan.
I dutifully reported that to Jim, but couldn't help adding: "It's not our proudest product placement, but it does show that
the Taliban are looking for the same things as any truck buyer:
quality, durability and reliability." What else could you say: "We can't control what the end users do with our products"?
That's just lame, and it's always best if you can defuse a
prickly situation with a little humor.
I could hear Jim keyboarding as I spoke, and I thought: This
might not end well. But the quote was picked up as one of Time
magazine's quotes of the week, by NPR's weekly news quiz, and
elsewhere. The Times actually reran it in two subsequent
articles, and I began to get congratulatory emails from around
the country. When Micki Maynard inserted it into a Times
article, she had originally written, "quipped Toyota
spokesperson Wade Hoyt." An editor in the paper's News
Department informed her that he had changed "quipped" to "said"
because "no one quips in The New York Times." Beautiful!
Over the years, the publishing scene has changed radically as
the Internet has undermined the printed page. Newspapers that
have managed to stay in business have often laid off their
automotive editors and reporters, replacing them with syndicated
articles at much less cost. Many of those journalists have
started blogs of their own and continued to bring informed
opinions to a reduced audience.
On the industry side, Marketing departments have begun to exert
more influence over PR, which used to be a separate if unequal
department. And the latest trend in Marketing is social media.
Most auto companies now have internal departments and outside
agencies helping them to identify online "influencers." These
bloggers and tweeters now qualify for loans of test cars,
sometimes coaxed into them with swag like designer sunglasses,
tote bags and gift cards. A few of them are knowledgeable auto
enthusiasts who can write about our products with authority.
Some do their homework on a particular vehicle and write
credible reviews. But others just spew out such mindless blather
that I wonder how much credibility they can possibly have. And
you have to wonder if a 140-character tweet ever influenced a
car sale. Social media experts talk about thousands or millions
of "impressions," but what exactly is an impression?
When I was Project Editor of the Complete Car Care Manual at
Reader's Digest, I brought in several copies of the "buff books"
(Road & Track, etc.) to prove to the Copy Editor that brake disc
is not spelled with a "k" and tuneup is not two hyphenated
words, at least not in the automotive world. Other editors
marveled at the level of the writing in these magazines, its
felicity, sophistication, humor and creative use of vocabulary.
I don't see much of that in most blogs, which tend to be
annoyingly mawkish and self-centered.
If I'm starting to sound like some bitter old fart railing
against a modern decline in standards, I need to point out that
I'm not bitter. Just callin' ‘em like I see ‘em.
In any case, I have little interest in or presence on social
media. Being a fairly private person, I have serious privacy
concerns about Facebook, LinkedIn, Instagram and the rest of it,
so I don't indulge. Basically, this part of the new PR world has
passed me by, so I'm just going to bow out gracefully while I
can. As my Uncle Nick used to say: "Enough is too much!"
Besides, I'm a lot older than I hope I look, and it's just time.
I've had a good run and it's mostly been fun. I've been lucky
enough to spend most of my working life doing work that I love.
I sincerely thank everyone who made that possible.
So here I go, off into a third chapter of my life. Wish me luck
(just please don't tweet it!).
(To get in touch with Wade on anything but Toyota business, try:
According to the Wall Street Journal's Priya Ganapati, two Harvard
students have created
Pluto Mail, an app that enables the sender to
self-destruct emails at a time the sender pre-determines. David Gobaud
and Lindsay Lin's free web-based email service is not an email provider
per se, users have to authenticate their email address when they sign
up. Then it can be used with existing mail clients or Pluto's web face.
. . . According to Mark Walsh's Media Post Blog May 14, The Pew Research
Center predicts, "The internet of things will be a reality by 2025 with
the proliferation of tech screens, wearable devices, connected appliance
and environments full of sensors and cameras. He lists some of the
negatives as well as positives of a data-saturated world
monitoring us so minutely. The findings come from a survey of 1,600
people, including some of the world's top technology experts.
"Shocker: Journos Use Twitter, Promote Selves," is the headline of
Sass's blog reporting on a recent Indiana School of Journalism survey.
It covers other uses journos make of social media but confirms they are
indeed human when it comes to advancing themselves via a medium so well
suited to their skills. . . . .Kaila Colbin offers several examples in her
Online Spin Column on the
sorry state of the digital ecosystem. She says: "The digital ecosystem
doesn't work for advertisers, who have to fight rampant fraudulent
activity for eyeballs that may not even pay off. It doesn't work for
publishers, who couldn't afford to pay content providers even if they
wanted to. And it doesn't work for content providers, who can't afford
to eat unless they find a loophole to exploit. The only people it may
work for are the content consumers. For everyone else, the digital
content ecosystem is completely broken."
Ironically, in an
interview by Leslie Kaufman of the NYTimes, a chief reason
gave for leaving the Washington Post to start Vox, a new website, was the same criticism the
Times made of itself in its Innovation Report.
The conventions of newspaper print journalism in general, with its
commitment to incremental daily coverage, were reflected in publishing
systems, which need first and foremost to meet the needs of printing a
daily paper." For those who want to know how digital journalism differs
print, a good start is Kaufman's April 6 article:
Vox Takes Melding of
Journalism and Technology to a New Level.
NEMPA's MIT Tech Conference on Engineering Safe Drivers kicks-off at the
MIT Media lab this Thursday with a luncheon and presentation on smart
technology in the 2015 Ford F-150 by its chief engineer, Pete Reyes. An
additional five experts will participate in a panel discussion on
minimizing the impacts of age, inexperience and distraction on driving. NEMPA's annual general meeting and awards banquet will follow that
Just a few days later, June 3, Manheim, the world's largest wholesale
auto auction company, has invited NEMPA members to visit its New England
site for an auction tour in North Dighton, MA, from 10:00 AM to 1:00 PM.
Somewhat overshadowed by the auto industry troubles and bailouts and the
city's bankruptcy was the 2009 Pulitzer prize won by Detroit Free Press
scribes M.L. Elrick and his fellow muckracker, Jim Schafer, for exposing
the scandal and corruption that led to the conviction of former Motor
City Mayor Kwame Kilpatrick. No longer. Their fellow journalists
gathered as guests of Crain Communications at a local bar and grill recently and
hoisting a few while trading riffs.
At the other end of the scale,
it will be elegant dress, fine wines and dancing on July 26, the night
before the Concours d Elegance of America at St. Johns Inn just outside
of Detroit. For more information of the event, which will feature the
Evolution of the Sports Car in classic displays on the
verdant greenswards, check:
Chrysler Group secured six of the possible 19 awards, the most of
any manufacturer participating in the Texas Auto Roundup hosted by the
Auto Writers Association (TAWA) in April. Included was "Texas Family Car
of the Year," awarded the Chrysler Town and Country.
The 29th Annual
Huntington Beach Concours
d'Elegance Family Car Show, featuring Classic
Automobiles and Motorcycles starts May 31. The event will feature live
entertainment by Aprile Deanne DJ/ Vocalist, Hot Wheels racing
for the kids, good food and interesting vendors. The Sunday
event has free ice cream, face painting, and balloon art for the
A secret road rally route will challenge entrants' driving, navigation
and trivia skills on September 13 and end with the awarding of prizes
and the kick-off celebration for the Palos Verdes Concours d'Elegance at
the Trump National Golf Course the next day in Rancho Palos Verdes. To
enter or for more information email: www.pvconcours.org or call
1-866-522-7746. . . . . MPG members have until June 30 to nominate their
favorites for the 2014 Innovative Vehicle of the Year. They may submit
up to three vehicles in both the under $30,000 price category and the
$30,000 and higher category. Submissions should be sent to :
The Virginia–Pilot eliminated its auto editor post this month, leaving
Larry Printz partly on the beach in Norfolk, Va. He remains affiliated
with WVEC-TV, the Gannett-owned ABC affiliate there. He can be reached
at 757.446.2220 or email@example.com . . .
move from executive vice president, corporate communications for
Volkswagen to Sr. vice president, Global Communications for General
Motors merits mention here simply because AW.Com predicted the pick the
day it was announced that former GM communications head Steve Harris
would spearhead the choosing. Cervone had worked for Harris at Chrysler
and GM, Volkswagen is slipping while there is no place but up for GM's
The only hurdle was choosing a former GM employee to fill a
key role in the company's ballyhooed plan to shake off its old culture
and become "a new GM." . . . . In less rarified air, Steve Natt has been
replaced by Tim Berg as motorsports host on the Entertainment Radio
Network. Email him: firstname.lastname@example.org . . . .
Mira Oberman is on an
extended maternity leave from Agency France Presse in Chicago and asks
auto news be sent to email@example.com and
firstname.lastname@example.org . .
. Adam Bruce, formerly with StreetFire is now with Motoholdings, A You
Tube multi network for Fox Digital. Also with Motoholdings is Jeremy Hayhurst. Their emails:
. . . . . Elaine Haessner, co-founder and driving force behind the
International Automotive Media Competition, has found it necessary to
step back from day-to-day operations to get a bit of well-earned rest.
While Elaine will continue to oversee the program, the hands-on tasks
have been delegated to two of her long-time colleagues, Tom Kelley and
Louise Noeth. For more information about the competition, now in its
23rd year, contact Tom at:
email@example.com or telephone
704-599-0570. . . . Consumer Reports has a new editor-in-chief,
Ellen Kampinsky . . . . Popular Mechanics' new editor-in-chief is
Across The Finish Line
Sir Jack Brabham – Three-time Formula 1 World Champion as a driver, two
time constructor champion and first driver to be knighted (1961) for
service to motorsports.
Glenn F. Campbell
Pinehurst Concours | Pinehurst, NC
APA | Luncheon -
Detroit, MI - Michelin Design Panel
Droptops & Dirt - Malibu, CA
Luncheon & Drive -Manor Park, MD, KIA
APA | Luncheon - Detroit, MI
Spring Brake - Bear Mountain, NY
Spring Rally - Elkhart Lake, WI
MIT Tech Conference | MIT Media Lab
HB Concours d'Elegance |
Rod & Custom Show- Huntington Beach Central Park, Huntington
HB Concours d'Elegance |
Salute to Ford Mustang 50tj Anniversary- Huntington Beach
Central Park, Huntington Beach, CA
Pinehurst Concours |
Telematics Update Detroit |
Media Day - Suburban Collection Showcase, Novi, MI
Telematics Update Detroit |
Awards Gala Dinner - Hyatt Place, Novi, MI
Mannheim Auction Tour | North Dighton, MA
APA | Luncheon -
Detroit, MI - Michelin Design Panel
MAMA | Luncheon -
Oakbrook Terrace, IL, Nissan
WAPA | Ride 'N Drive Luncheon -
River Farm, Alexandria, VA, Chrysler
Topless In Miami Convertible Competition, Key Biscayne, FL
IMPA | Luncheon -
3 West Clube, NYC, NY, Global Automakers
Luncheon - DAC, Detroit, MI, JD Power IQS
Dinner - Basque Cultural Center, South San Francisco, CA
Concours d'Elegance of America |
Short Lead Press Day, Plymouth, MI
Concours d'Elegance of America
| Plymouth, MI
Paris Motor Show
| Media Days, Paris France
Paris Motor Show
| Public Days, Paris France
| Luncheon, Detroit, MI
| Truck Rodeo, San Antonio, TX
| Track Days, Rosamond,
| Consumer Reports, Luncheon, Detroit, MI
Keynote Breakfast & Ivy Award, Los Angeles Auto Show, Los
Los Angeles Auto Show
| Press Days, Los Angeles, CA
Los Angeles Auto Show
| Public Days, Los Angeles, CA
Dean Batchelor Awards Banquet. Los Angeles, MI
Here are some auto related books brought to AW.com’s attention
this past month:
Michael Davis' eighth book for Arcadia Publishing:
Mustang and The Pony Car Revolution. It traces the Mustang’s
spiritual linage to the 1924 Ford Runabout.
As a Ford PR man for 25 years and former executive director of
the Detroit Historical
Society he has a few "creds" for his view but the Detroit
News reports at least one other author disagrees with him,
John Clor, also a Ford Communications alum. He is
the author of "The Mustang Dynasty," as well as "Ford
Mustang 2015: The New Generation," due out this fall. Ford
Motor Company, itself, didn't cooperate with Davis' book
although not necessarily because it disagreed with Davis
thesis. He speculates in the News that it was because of a
conflicting agreement the company had with Motorbooks for
another coffee table book, "Mustang: 50 Years."
David Bull alerted us to 911 x 911, the only official book
to mark the 50th anniversary of the Porsche 911. Produced
by the Porsche Museum in Stuttgart, the book uses 866
photographs and 57 charts and drawings to tell the
story of the Porsche 911, from its earliest incarnation in 1963
through the present day. For price and specs, check:
Graham Hill, the only driver to win Monaco,
Indianapolis and Le Mans, is featured in Cart Art's
slide-show blast of paintings available for Father's Day. For
more information, check:
Rent this Space!
Contact us for details!
awards & events
June 3-5 Telematics Update, Detroit
Press Registration: here.
Registration to attend the 2014 SEMA Show is now available at
The 2014 CAR Management Briefing Seminars will launch this year
on Monday, August 4 with a strong emphasis on manufacturing
during the opening session.
The full four-day schedule and registration form are available
Another fine issue of Autowriters, particularly Larry Greenemeier's article "Fact or Fiction: Your Car is Hackable" from Scientific American. I am still waiting to see an article on this subject in SAE's Automotive Engineering. I also enjoyed the feature on Ford and, really, everything in the issue.
Thanks. You do a great job on this.
Dear Pal, Glenn:
I'm very pleased to be back on the mailing list for your essential newsletter ...
BTW: I put my hand up a bit too high a few months ago and am now an actual (hated, mistrusted, abused, cursed) MPG Board Member (!)
Saints preserve us!
Another fine issue. Keep up the good work!
Hi Glenn fyi, re: "Also not seen are cynical media appraisals of Dan Ackerman's hasty departure from GM, stepping out the door just before the recalls hit the fan."
There was at least one!
Total Recall GM Bites Bullet
Suggestion to follow up.
Glenn, when I was a young man I was a car nut, read all the motor mags, couldn't wait to get a
license, and then my first car. I serviced and modified my car and hung out with a lot of friends with similar tastes. Now, I see an almost complete lack of interest from young men in cars (they're just a means of A to B), and none of these guys would dream of getting their hands dirty. I guess the appeal was the mystery of the machine and how it gave us freedom and personality. Now, as per the latest AW newsletter, I see the references to the Internet of Things and the Connected Future - and I think that most of my fellow members of IMPA who are my age will soon be replaced by younger people who are totally connected to the Digital Age.
Us old guys may be able to stretch our intelligence and curiosity to manage our current computers and digital home life, but eventually our knowledge and capabilities will fade
against the tech knowledge of the up and comers. I think it's interesting to see this shift in social mores, interest in things digital rather than mechanical, and the loss of interest in
'cars' as an extension our ourselves.
JC (John Crawford)
I am curious as to how many automotive/motorsports writers also write a fishing column, I have been doing both since I broke into newspaper journalism 40 years ago.
Twice in my career (mainly at outdoor press conferences) I have met automotive columnists who do both.
Correction for Eric Cruz, press fleet coordinator at Mercedes-Benz USA in Montvale. Eric's e-mail address is
His phone is 201.730.3231
talk to us
We're always looking for better ways to put out a newsletter
people want to read and advertisers want to use - - so
talk to us!
What do you like or dislike about this newsletter? What topics
or information would you like to see covered? Have a question
you'd like posed to the autowriters.com readership? How can we
make this newsletter more useful to you?
Talk to us!
Send your rants, raves, questions and suggestions to:
Please note: all correspondence sent to autowriters.com may
be used for publication at the Editors' discretion unless you
motoring press organizations
North American regional automotive press associations provide
information and background not easily found elsewhere. If they are
too distant for you to attend their meetings, belonging usually
gives you access to transcripts or reports of these events and other
American Auto Racing Writers & Broadcasters Association, Inc.
Norma "Dusty" Brandel
President, Exec. Director
Automobile Journalists Association of Canada
Automotive Press Association
Mark Phelan, President
American Racing Press Association
Stan Clinton, President
Eastern Motorsports Press Association
Ballston Spa, NY
Ron Hedger, President
Greater Atlanta Automotive Media Association
Davis Adams, President
International Motor Press Association
Dave Kiley, President
Midwest Automotive Media Association
Kirk Bell, President
Motor Press Guild
Los Angeles, CA
Joni Gray, President
New England Motor Press Association
Craig Fitzgerald, President
Northwest Automotive Press Association
Nik Miles, President
Phoenix Automotive Press Association
Cathy Droz, President
Rocky Mountain Automotive Press
Andre Smirnov, President
Southern Automotive Media Association
Bill Adam, President
Southeast Automotive Media Organization
Texas Auto Writers Association
Truck Writers of North America
Tom Kelley, Executive Director
Western Automotive Journalists
San Francisco, CA
Washington Automotive Press Association
Melanie Batenchuk, President
Guest articles are welcome! All submissions are saved and used
at our discretion.
Our audience is interested in all things related to the
automotive industry generally as well as the changing nature of
media, communications and journalists.
You may send your article(s) to
Glenn Campbell, including any photos that you have the right