autowriters.com april 2009 newsletter

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Has the Elephant left the room? Maybe this time, the old jeremiad always good for a column may be true and “America’s Love Affair With Cars” is over.

The economy going over the cliff and auto sales with it, the domestic industry falling to number 2 or 3 in the world and the arbiters of vehicular taste diminished by a surfeit of voices may have done what foreign competition, poor quality, regulations and the digital diversions and frontiers of cyberspace did not. The economy will come back; car sales will revive but will automotive journalism rekindle the flame?

Steven Johnson, author of the best selling The Invention of Air, says the Internet’s transformation of information deserts to jungles rich with abundant and timely data is a good thing. But, will the jungle of automotive information be more like the Everglades or Louisiana bayous where it is easier to be swamped or get lost than find solid ground?

Even when print publishers, the AP and other providers of content on one side and the lords of the Interne resolve how content will be paid for, what will it mean for auto journalism? Kendall Allen’s thoughtful Online Spin piece on The Mores of Content In The Digital Age (Media Post Publications) suggests a likely outcome of Google chief executive Eric Schmidt’s much quoted insistence that advertising will pay for content on the web and the insistence of financially-strapped publishers that consumers must help pay for the content they receive.

She says, “I absolutely would participate in and pay for certain aspects, quality thresholds, media treatments and outright increased access and portability of content. However, this no longer means the answer to just one trite question: Would I pay for my news? It's certainly not a moral question, though it's as complex as the best of them.” But, would she pay for automotive news, information and features?

Lee Iacocca reportedly said once back when it was a lot of money, a car on the cover of one of the then big three automotive books was worth a million dollars. Now, the return on the expense of providing a car for a magazine shoot is scrutinized. And, with the advertising dollars that support content rapidly diffusing across a thousand-fold more outlets than in the past, will there be any to underwrite auto writing that meets Allen’s standards - and will she be able to find them in Johnson’s jungle?

Comments? Please go to: http://autowriters.com/blog/the-road-ahead-04-2009/

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Global Post www.globalpost.com has been operating since the first of the year seeks to be the only Internet journalism site devoted exclusively to international news and related content. In addition to advertising, it seeks to sustain itself by selling content to other outlets and paid memberships . . . . Auto racing coverage is getting a boost on a few fronts: Race Central TV has partnered for the 2009 season with MAV TV, a 24-hour HD television network, thereby expanding the global reach of Race Central’s coverage of NHRA, NASCAR and other race circuits. Race Central TV, Radio and Webcasts are produced by Denver-based Motorsports Media Group, Inc.

Five veteran motorsports reporters have teamed to provide national racing news and coverage at www.RacinToday.com. They are managing editor Jim Pedley and senior writers Bill Fleischman, Rick Minter, John Sturbin and Larry Woody. Fleischman continues as assistant sports editor at the Philadelphia Daily News and Minter with the Atlanta J-C. . . . An unusual mash-up of music and motoring has been announced by Astor Motor Productions. The company describes itself as providing “motor sport enthusiasts with a host of unique and exciting opportunities to enjoy and participate in the history of vintage auto and bike racing culture.” The first of these mash-ups will be Music City Motor Jam in Nashville, Tenn, June 27. . . . ATV Television has restructured its online delivery methods for easier access to its video library and has initiated a free subscription E-newsletter, ATV Insider, covering industry news. More at info@atvtv.com

Autowriters.Com invites readers to submit their own Clog
(Online Column).  Your reward: a byline and an audience of your peers.  All submissions are acknowledged, queued and used at the editor’s discretion. 

Tom Kelley is a freelance auto journalist specializing in trucks, He is founder of the Southeast Automotive Media Organization and Executive Director of the Truck Writers of North America. Reach him at: tom.kelley@deadlinefactory.com

Tom Kelley Executive Director, Truck Writers of North America

Journalism 3.0

With magazines restructuring, newspapers imploding, and our ilk being spread to the four winds, it’s probably a good time to ask, “What does the future hold for journalism?”

One direction this discussion could take is to draw the line between true journalism, and those out there with just a computer and opinion, but that’s a topic for a future column. For now we’ll stick to looking at some structural elements of the business.

To be certain, the print-on-paper channel of communications will never go completely away, just as radio didn’t kill newspapers, and television didn’t kill radio. Every method of delivery has it’s pros and cons, and as new methods become widely used, the other methods become further refined, surviving by doing what they alone can do best.

However, the days of paper reigning as the supreme delivery channel may well be reaching their sunset. Today, there’s an entire generation of readers who have never had a paper route, collected used papers as a fund-raiser, or purchased a subscription to a newspaper. A newspaper is as foreign to this generation as buggywhips were to the boomer generation. Their paper analogues range from PDA screens, to Kindles, to e-Paper, to laptop and computer screens. Adding still more complexity to the mix, each reader is likely to use some, most, or all of these analogues interchangeably.

Yes, it’s still mostly words and images, but that which works great on a computer screen, doesn’t look so hot on a PDA, and may not even be possible on paper. So from the publisher’s point of view, it’s no longer enough to layout and distribute in a single format.

Similarly, from the journalist’s perspective, it’s no longer possible or practical to define one’s self as strictly a short/long-lead writer, or a photographer, or a radio producer/announcer, or a video producer, or a master of the web. The journalists who will thrive, will become highly proficient in two or more media, and active/present in all of the formats.

The idea that we all need to be multimedia-able is important, but is by no means a tremendous revelation for many of us. What is news about the news and information business is the evolution of its structure – how the personnel org charts and information flow charts are being reshaped by the connectivity of the internet, the technology of information production, and the explosion of methods for consuming information.

Apart from a few stringers, remote bureaus, or freelancers,most of those on the org chart in traditional news organizations were company employees working in a central headquarters. Although the headquarters element may have slipped into the virtual realm, many of the popular auto-themed “Web 1.0 & 2.0" sites still follow a business model similar to traditional magazines and newspapers.

With the exception of the printing department, the “Journalism 3.0" organization won’t lose the majority of the positions found on the traditional org chart, but where those positions are located, and how they’re connected, will change dramatically.

Many of the positions that were once at the top of the chart will be filled by the reader/listener/viewer. This new boss determines the method and schedule of information distribution, the topics to be covered and the priority thereof, and the hiring/firing of those in the information chain. What enables this new boss is that which also fills the org chart spots for subscription, fulfillment and delivery – an RSS feed aggregator such as Google Reader.

For those unfamiliar, the aggregator programs allow the user to subscribe to any site with an RSS feed with just a few clicks of a mouse. The aggregator collects the posts in reverse chronological order, and can display them as either just the headlines, or the headlines with a brief excerpt (unfortunately, some newbie sites haven’t figured out the difference between an excerpt and a full post). The aggregator enables the reader to quickly scan the latest posts from dozens/hundreds/thousands of sites, and if interested, click directly through to a full post.

The sites out there worth subscribing to are analogous to (and will be run by) the expert beat reporter.

As an example, I have no interest in sports news or commentary, but I do have interests in economics and constitutional law. Rather than relying on sound bites to find out what’s going on in Washington, I read news and commentary from the country’s top law and economics professors, the most expert reporters on those particular beats.

Another reader might be more interested in Broadway performances and cooking gadgets than economics and law. That’s the beauty of the RSS aggregator, the user isn’t forced to subscribe to ten sections of a publication to get the two sections he/she wants to read.

The down side to this for the reader is the “kid in a candy store” dilemma. With RSS feeds numbering in the hundreds of millions, even if only 10% are of any value, and if within that group you’re only interested in a small fraction of the topics, that can still amount to thousands of sites to find and follow. This may be an easy technical task for a database of Google proportions, but for those of us burdened with a day job, just scanning the aggregator headlines from that many sites would be prohibitive.

Similarly, from the journalist’s perspective, as one of maybe 700-800 expert automotive journalists operating amongst the clutter of tens of thousands of automotive web pages, how does one get their latest article in front of the right eyeballs on a timely basis, especially if they’re not one of the 50-60 contributors to the big-box auto sites on the web?

The answer for both the reader and journalist comes in the form of the most unique character in this tale of transformation. In Journalism 3.0, the role of the “managing editor” or “section editor” is as important as ever, but may now be an independent third party website, not working directly for either the reader or beat reporter, but providing a beneficial service for both.

There’s not yet a good example of this type of “editor” site in the automotive realm, but amongst my own list of RSS subscriptions are editor sites covering security, energy, environmental economics, globalization, constitutional law, and a few that defy categorization.

Just as Google Reader gives me headlines and excerpts from the forty-or-so RSS feeds to which I’m subscribed, these editor sites act as topic-specific aggregators, presenting me carefully selected headlines and excerpts of topic-relevant posts from literally thousands of sites to which I’m not subscribed. Most of the editor sites include original content along with the aggregated posts.

“Carefully selected” is the key element to the editor’s role. Too many links and the purpose of editing has been defeated. Worse though, at the opposite extreme, is employing the type of narrow ideological filter that has lost many old-school media outlets a significant portion of their audience, turning the aggregated content into a mutual admiration echo chamber. It’s crucial for the editor to build trust and credibility with the reader, vetting source sites and separating the wheat from the chaff, while avoiding the temptation for demagoguery.

Whether one lands in Journalism 3.0 as expert beat reporter or as a virtual section editor mostly depends on one’s skill set and desires, but both jobs are still as interdependent as they ever were in old-school journalism. Just don’t expect to find them in the same building, or even the same continent.

For those at liberty from a paid job in media or likely to be in the near future, Kelley recommends http://assme.org.

Comments? Please go to: http://autowriters.com/blog/the-tom-tom-tom-kelley/

 Tom-Tom rants, raves, rambles and ruminations are volunteered and express the opinions of the writer.

TOC

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Paul Kaminski News Director, Motor Sports Radio Network

Eight hundred broadcasts of weekly car reviews may not be a record but it is enough to warrant an Autowriters Spotlight for Paul Kaminski who began his nationally syndicated weekly five-minute Radio-Road-Test reports in 1993. The idea took shape in conversations with John Churan, who was with Mercedes Benz at the time. Kaminski had been broadcasting major league auto racing (NASCAR, F1, CART) for ABC Radio Sports, NBC Radio Sports after transferring from regular U.S. Army duty to the Army Reserve in 1977. It took him until 1988 to find an outlet to go beyond one-off race weekend coverage to a regular weekly auto racing show, WHWK-FM in Binghamton, New York. His Race-Talk show initially covered regional racing with a mixture of reports on the national events he would cover for the networks. He produced and hosted it while completing his studies at Ithaca College and until he was recalled to duty for Operations Desert Shield and Desert Storm. Now Race-Talk is nationally syndicated and covers all forms of major auto racing.

Kaminski’s return to civilian life in 1992 and the conversations with Churan started him thinking about a radio show that would answer what most people ask about cars: “How fast does it go?” “How does it handle”, What neat stuff does it have?” “How much does it cost?" How many miles per gallon does it get?" Answers to those questions and a run-down of standard and optional features remain the format for the show. The first Radio-Road-Test featured a Buick Le Sabre lent him by Marty Schorr, then in charge of the brand’s New York press fleet. His 800th review features the 2009 FordF-150 pickup. This year he added a KAT Accelerometer to derive real world 0-60 and braking force numbers (g's from 30-0 hard stop) for the programs.

He believes there will always be a need for people who are able to fairly evaluate vehicles. But, how they get the word out is going to change. Compared to when he started 3 years ago, writers today, he says, need new skills: web page creation, multi-media generation (digital point and shoot still and video photography; audio recording and editing) and need to adjust their acquired writing and editing skills to the new environment. He practices what he preaches by maintaining, a blog: http://msrpk.blogspot.com; a web site: http://msrpk.com/RRTdata.htm and a podcast: http://msrpk.com/podcast/podcast.htm. He also utilizes Twitter and LinkedIn social media. The many channels available to the consumer means many different voices to choose from and that, in Kaminski’s opinion, benefits the consumer and the market.

Comments? Please go to:  http://autowriters.com/blog/autowriters-spotlight-paul-kaminski/

TOC

More than 100 newspapers went out of business in the United States last year according to industry sources cited by Jaclyn Trop in her Detroit News national and state roundup of newspaper troubles. A Center for Media Research reprise of a Wall Street Journal 24/7 report lists an additional 10 major daily papers most likely to fold or go digital only in the next 18 months: Philadelphia Daily News; Minneapolis Star Tribune (already filed for Chapter 11); Miami Herald, Detroit News, Boston Globe, San Francisco Chronicle, Chicago Sun Times, NY Daily News, Fort Worth Star Telegram and Cleveland Plain Dealer.

The Atlanta Journal Constitution has announced a 30 percent cut in its news staff, - 90 people mostly in management and production in order to preserve its product. The Journal Register chain of smaller newspapers (including three serving Detroit suburbs) is in bankruptcy –all be it they were in financial trouble before the economy tanked. The New York Times Company is losing money; Gannett has initiated a second round of unpaid furloughs of one to two weeks for its employees. In the same report the Research Brief summarizes a Pew Center study of consumers shows the absence of a newspaper decreases in importance among younger age groups. Links to these studies can be found at www.mediapost.com (Hold’Em or Fold’Em Research Brief).

On the positive side, Platinum Equity, the money group with Black Press, (David Black) has enough confidence to have purchased the San Diego Union-Tribune. . . . The 187 U.S. newspapers served by web video provider Brightcove increased their video uploads by 1,500 percent in 2008. Mark Walsh, writing in Online Media Daily, says the company attributes the growth to “lower production costs, higher-quality video and the gradual consumer shift from print and broadcast media to online outlets”.  Forbes Magazine says that counter to what might be expected, journalism schools are being flooded with applicants. It could be a Jon Stewart-Steven Colbert effect similar to the J-School enrollment up tick attributed to Woodward-Bernstein.

And, from a summary of the annual Pew Report on American Journalism: “The death of newspapers is not imminent, despite news of bankruptcies and even some closures. The industry still took in roughly $38 billion last year, and earned profits in double digits. Some 48 million newspapers are sold everyday. Even newspapers whose companies are in bankruptcy are profitable. But revenues fell 14% last year, and have fallen 23% in two years. The industry lost 10% of its newsroom jobs, we estimate, last year, and more than that at larger papers. By the end of 2009, a quarter of all the newsroom jobs that existed in 2001 will be gone.”

Keith Griffin has announced the first ever Internet Car and Truck of The Year Awards and their companion awards: Consumer Choice Vehicle of the Year and The Internet Automotive Journalist of the Year. A panel of 12 Internet journalists have been selected to vote on the Car and Truck awards, consumers will go to www.InternetCarandTruckoftheYear.com and vote for the Vehicle of the Year without being “unduly influenced by major advertising.” Writers and bloggers can submit their best automotive Internet pieces from August 1, 2008 and August 1, 2009. There will be awards for: the Best Feature and the Best Review written solely for the Internet and the Best Single Blog and Best Series of Blog Entries. Griffin is a prolific print and Internet autowriter and is the Guide to Used Cars on www.About.Com. Internet journalists on the jury are: Aaron Gold. www.About.Com; Dan Roth, Autoblog; Jonny Lieberman, Autofiends; Valerie Menard, LatinosOnWheels; Frank Washington, www.AboutthatCar.com; Lauren Fix, www.Carzen.com; Alex Nunez, www.ConsumerSearch.com; Joe LaMuraglia, Gaywheels; Zack Bowman, Drivers Side; Mark Arnold, Fast Lane Dail/Garage419; John Paul, www.Boston.com and Chris Sawyer, OpenRoad Pocast.com. Awards will be announced in November. Consumer voting tallies will be updated regularly at the web site.

The Greater Atlanta Automotive Media Association in Atlanta, Ga. is new to AWcom. They have two dozen members so far and have had a few monthly luncheons. They selected the “Best in Show"“ vehicle (The Buick LaCrosse) and the “Best 2010 Model" (Cadillac SRX) at the recent Atlanta show. Current president is Jim Tucker of the Southern Automotive Journal. The web site is http://www.gaama.org. AWcom’s thanks to Rob Douthit for the update. . . . While not exactly new to AW, (we attended their first or the pro genitor of their annual “Mud Fest”) Northwest Automotive Press Association president Teresa McCallion unraveled the confusion in our mind (NAJ morphed into NWAPA) and corrected their omission from our press association listing.

For those able to view BBC TV, Graham Hill, Jackie Stewart and Jim Clark will each be the subject of hour-long documentaries aired, respectively, on Saturday, Sunday and Monday of Easter Weekend. Check your local listings. . . . Driver’s Edge, a nonprofit organization that offers a free defensive driving program for young drivers, and Firestone Complete Auto Care, have renewed their national partnership to help combat motor vehicle collisions that each year kills more teens than dugs, guns and violent crimes combined. The program of behind-the-wheel driving instruction will visit 20 U.S. cities, For more info: http://www.driversedge.org

Bob Lutz, who acknowledges many thought him a fine actor before he exited GM stage right, will try to prove it by joining Detroit-raised Emmy and Tony award winners Elaine Stritch and Edward Herman for two nights in a for-charity play (April 17-18) at the Motor City’s Music Hall. . . . BS Levy, who weighs in as the author of The Last Open Road novels, (four to date) announces his “utterly shameless greatest book scam ever” with pre-print sponsor enticements, ad space in the fifth book and to top it, an auction where the high bidder can name a featured character in the novel itself. For more information on treating a book like a racecar or a driver’s suit, contact: thinkfast@mindspring.com

TOC

Crain Communications announced 10 percent pay cuts but not all the names of the estimated 150 persons across its 30 publication who were laid off in response to the downturn in advertising. Steve Thompson is one. The former AutoWeek columnist advises he is keeping on keeping on, writing, concentrating on books, (six novels published so far and one recently published non-fiction on motorcycling) while also doing pieces for Cycle World, AOPA Pilot and Range Magazine. He can be reached at: ttrider@earthlink.net . . . . Also a new alum of Autoweek after 22 plus years on staff is Kevin Wilson. He’ll continue to write on assignment as a senior contributing editor on special projects and is available for freelance assignments. Reach him at: 918kawilson@att.net . . . . Harry Stoffer, Automotive News Washington correspondent for 14 years is another, as is Mary Connelly. . . . And yet another at that same Crain pub is former retail editor David Kushma. No word as yet regarding his plans.

Marc Nooderloos writes, “After serving as road test coordinator, then road test editor at Automobile Magazines for four years, I’ve left for an opportunity to serve as managing director of Fox Motorsports in Grand Rapids, Mich. I will continue my freelance writing with publications including Autocar and Jaguar Magazine in Australia.” He can be reached at: mnoordeloos@foxmotorsports.com . . . . John McCandless, Toyota’s top PR man in Detroit has added field operations for corporate communications to his portfolio and will be spending more time at the company’s Torrance, Calif. offices and its six other regional public relations offices. . . . Former Kelly Blue Book and more recently J.D. Power alum Charlie Vogelheim promises he will let AWcom know more about his new post as trust and transparency officer for Mota Motors, Inc. after he has been in the job a bit. Sounds like a noble aspiration for a company that facilitates online used car transactions.

Humberto Castello is no longer the auto contact at El Nuevo Herald in Miami. Fla. Direct material to executive editor Manny Garcia, magarcia@herald.com. . . . Stuart Schorr moves to Jaguar Land Rover vice president of communications and public affairs from manager of corporate communications for Chrysler LLC. . . Yolanda Vazquez at y.Vazquez@mail.mpt.org has replaced Antoinette Crosby at FYI Motorweek . . . Joe Mcardle, Jmcardle@newswebradio.net, replaces Adriana Soto at Super Estrella 99.9 FM in Chicago.. . . . Muhammed Elhasan supplants Martin Romjue as business editor at the Daily Breeze in Torrance, Calif. His email is: el-hasan@dailybreeze.com. . . . Kirby Pringle has departed the Champagne, IL. News Gazette and the paper has cut back its auto coverage. . . . Patrick Collins succeeds Nick Brown, retired, at the Greensboro News & Record special sections. . . . Paul French, dfrench@cnc.com, replaces Dave Schultz as auto specialist at the Community Newspaper Company in Danvers, Mass. . . .Wooden Horse Newsletter reports that Diversion Magazine has been shut down by Hearst. It was a travel magazine for physicians.

Other email updates to AWcom’s directory: Alan Wellikoff: agabrielw@comcast.net  Asikia Muhammad: askia99@verizon.net; Bruce Smith: trkeditor@comcast.net; Steve Cohen: scohen@masterfitinc.com; Shelley Parsutt: shelley.parsutt@galvnews.com; Dawn Stover, science writer: Dstover@hughes.net; Jared Mendenhall: jmendenhall@mediaoneutah.com; John Kelly: motoracing@comcast.net; Vincente De La Cruz: vincente.delacruz@laraza.com.

TOC

Peter Bryant, 72, talented colorful race car mechanic, engineer and designer associated with many of the storied racers and race teams in America and author of Can-Am Challenger.

- 30-

Glenn

Glenn F. Campbell
Principal
autowriters.com

table of contents

Main

• the road ahead
• new roads
• the tom tom
• autowriters spotlight
• road signs
• pit notes
• lane changes
• across the finish line

Sidebar

• awards & events
• calendar
• motoring press organizations
• talk back

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talk back

Re: The Road Ahead March 2009

Kalehoff said, "But these tools are not part of any cohesive or sanctioned optimization strategy. And, collectively, they all require significant personal investment to learn, activate and maintain."

I disagree. How can this be true if every social marketing webinar and seminar lately is about these very social networks? These sites may not specifically increase your search engine rank (cause most of the links placed are "no follow" links) but they can and do result in increased traffic. What's really funny is that these presentations by experts, focused at car/auto marketers don't mention the car-based social networks. Why not?

Also, they're not at all hard to learn! Wordpress is not so different than MS Word if you stick to the basics.

Craig Pike
pikesan@myrideiseme.com 

You can see all comments on this post here:
http://autowriters.com/blog/the-road-ahead-march-2009/#comments

___________________________

RE: 03.2009 Autowriters Newsletter

This is a great resource for all of us in the industry. I learn so much reading Glenn's missives and info each time it comes.

Susan Frissell editor@womenwithwheels.com

___________________________

RE: 03.2009 Autowriters Newsletter

Hi Glenn! Great newsletter, as always.

I read this:

"Consider any number of free social-networking sites and publishing tools: LinkedIn and Twitter, as well as any of the blogging platforms like Blogger or Wordpress. But these tools are not part of any cohesive or sanctioned optimization strategy. And, collectively, they all require significant personal investment to learn, activate and maintain."

My thinking is that for someone over 50, then significant time to learn, maintain and activate might be necessary when getting involved in these social networks. But for folks under 40, who have pretty much never lived in a world without computers, they almost inherently, instinctively and intuitively know how these sites work.

Steve Parker
sparker@dc.rr.com

___________________________

"After a lengthy but unsuccessful search for a new owner, The Rocky Mountain News closed the doors on the 150-year-old daily."

Scripps put the paper up for sale in late December and closed it in mid-February. Not at all a lengthy search, even if the economy were in good shape.

Bob Beamesderfer
Editor-in-Chief
http://www.keytothehighway.net
 

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table of contents

Main

• the road ahead
• new roads
• the tom tom
• autowriters spotlight
• road signs
• pit notes
• lane changes
• across the finish line

Sidebar

• awards & events
• calendar
• motoring press organizations
• talk back

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